Selective Forwarding

“Good Morning”, the subject line screams. When I click on it, a bunch of flowers with some flowery language wish me a great day. Cute did you say? Well I beg to differ.

The other common message one gets is that of “Happy Weekend”. Beer cans & (lately) sex has become the sign of an activity to be done in the weekend. Do I really need to be reminded about the ensuing weekend? Don’t I know it myself?

Then of course there are baby pictures, Gods & Goddesses pictures, and send-it-to-10 people-and-get-what-you-have-always-desired-mails as well.

Forwarding mails has become the corporate world’s favorite past time. The only thing I want to ask or say is whoever it is that first thought of ‘forwarding’ as one of the features in email is one great guy/gal. The fact that it is so commonly used is unbelievable.

This gets us to the point of explaining the title of this piece, Selective forwarding. Forwarding in principle is not bad. But like they say too much is too bad, the same way too much forwarding is too bad. One, it loses the value & importance, two, it makes things very monotonous & three, it becomes really boring.

What is instead required is what is called selective forwarding. In this system, one forwards only selected things. Things that the other person will value (as a good piece of info or just as a time pass mail). This will ensure that worthy forwards are not lost in a crowd & also that the reader can spend a considerable amount of time to understand & relate to it.

The advancements that technology has made has created a new category for etiquette. Forwards for the above reasons are one of them under the technology category and Selective Forwarding is probably the solution to it.